Ludovic de Rochefort1
1Aix-Marseille Univ. - CNRS - CRMBM, Marseille, France
Synopsis
Keywords: Transferable skills: Intellectual Property, Transferable skills: Commercialisation, Transferable skills: Regulatory aspects
Start-ups and academia have traditionally formed isolated systems. However, research and innovation policies are increasingly stimulating interaction between them. It is necessary to understand both worlds in order to build mutual trust, so that win-win situations can emerge from this entanglement. The versatile nature of MRI, from basic science to biomedical applications, is conducive to innovation. In this out-of-the-lab lecture, some of the aspects that scientists should know about technology transfer and start-ups will be briefly presented, with a view to breaking down boundaries.
Introduction
Preconceived
ideas about startups and entrepreneurship mindset. Is it always sunny? (Adaptation
from ABBA).Part I
From
discovery to innovation: “It’s finally lupus” (House, M.D., episode 8, season 4),
intellectual property protection: “You do not talk about the Fight club”.Part II
Brazil (Terry Gilliam, 1985) - innovation
stakeholders. Who are you going to meet in the way (a plethora of more or less
efficient structures, bureaucracy, and committed people)?Part III
Basics
of company strategy: “What do they call a Business? Well, a Business is a Business, but they call it ‘Le Business’”
(adapted from Pulp fiction, Quentin Tarantino, 1994) – French specificities (Royale
with cheese quote).Part IV
Jump
into the virtual word: Tron (Steven Lisberger 1982), virtual value to fund
research and innovation.Conclusion
“May the force be
with you” (Star Wars, Georges Lucas).Acknowledgements
[1] Blue Ocean Strategy, W. Chan Kim, Renee
Mauborgne, Harvard Business Review Press, 2015, Harvard Business School
Publishing Corporation (French edition, Pearson)
[2] The art of the start; Guy Kawazaki, (French
edition: Les Edition Diateinos, collection Méthodes, 2006)
[3] Running Lean; Ash Maurya, O’Reilly - Eric
Ries, Series Editor, 2nd edition. 2012.References
To
structures and people involved in supporting startups and their leaders.