Effective communication plays an important role in disseminating scientific discoveries. Social media offers researchers unique opportunities to promote and foster collaborations. In this talk, the speaker will discuss (1) benefits and pitfalls of using social media in science communication, (2) ways to promote your science and cultivate your online presence, and (3) strategies to disseminate cutting-edge discoveries with members of the public. The speaker will demonstrate these topics using both research data and real world examples from YouTube and other platforms. After attending this talk, the participants will be able to create effective social media posts about their research.