Although writing scientific articles and acquisition of research funding is the core business of a scientist, it might be beneficial for the researcher and the research itself to involve the ‘audience’ (e.g. general audience, patient populations) in research projects. Why do I think this is important? It is rewarding for you as a scientist, it enriches your view on the matter at hand and subsequently making you a better scientist. Here, I will discuss best practices of science communication and co-creation of research projects with patients, which will hopefully inspire you for your future research.