Discussing Ethical Issues with the Public
Jeff F. Dunn1
1University of Calgary, Calgary, AB, Canada

Synopsis

Scientists are often called upon to discuss ethical issues. We have training in how to communicate to scientists, but little training in how to communicate to the public. Yet we become science communicators anytime we enter into a science related discussion. I will touch on basic concepts in science communication to assist you in discussing ethical issues. Tools include finding common ground, don’t preach, identify the audience (education, political bias etc), understand the bias that education can introduce, etc.. Ethical issues often bring political and emotional bias and so you need to gain trust to become an influencer.

Science is under fire. For many, scientists are no longer the voice of reason or truth. In this age of “alternate facts”, many topics now carry the baggage of political or social bias. With this in mind, how does a scientist discuss ethical issues? How can a scientist regain the trust of the listener while conveying useful information? This talk will use concepts from the field of science communication to provide advice and suggestions. I introduce the problem—the lack of trust. I also note that all of us, those with graduate degrees in research or those working in highly technical positions, will be called upon to be a science communicator. People will look to you for advice given your technical background. This may occur in an academic setting. It may also occur at a party, with family or at a social event. When someone asks you what you do, you become a science communicator. Learn to engage the listener, whether that is a single person or those in a lecture hall (or zoom). Develop a hook—an engaging phrase to “bring them into the conversation. Do not just say you are a graduate student. This puts off many people. Develop trust, find common ground and listen to their point of view. Classify and identify your audience. Take into account aspects such as age, gender, level of education, cultural background and political background. These, and other characteristics help determine their point of view and help give you a frame of reference. Target your language to be suitable to the audience. Make sure you make them feel like you are listening. Do not lecture—which is our most common method of communication. Instead, use stories and analogies to help back up your facts. Be very clear about your own background-including training and biases. This will help you gain trust. Be honest. In summary, key points are to identify your audience, listen and understand their point of view, communicate but don’t lecture and be honest about your own biases. Being able to communicate clearly and effectively is key for scientists to discuss ethical and sensitive issues, and to regain the trust of our society.

Acknowledgements

No acknowledgement found.

References

No reference found.
Proc. Intl. Soc. Mag. Reson. Med. 29 (2021)